Website SEO audit is the process of assessing the current condition of a website and identifying areas for improvement. This is a necessary step in the process of improving your website's search engine ranking.
Website SEO audit includes:
- Keyword Analysis: Identification of the keywords used on your site and their frequency of use.
- Site audit: assessment of the site structure, internal links, content quality, etc.
- On-page optimization: identifying opportunities to improve search engine rankings (e.g. title tags) and implementing specific changes to improve user experience on the site (e.g. copywriting).